Product Details

Amika Normcore Signature Shampoo: Your Everyday Hair Hero

Discover the ultimate daily cleanse with Amika Normcore Signature Shampoo. This sulfate-free hydrating shampoo gently removes buildup and infuses your hair and scalp with essential nutrients, leaving strands soft, shiny, and beautifully nourished. It's called 'Signature' for a reason – this universal favorite is packed with a cocktail of vitamins and antioxidants, making it suitable for all hair types.

Why You'll Love It:

• Deep Yet Gentle Cleanse: Effectively removes impurities without stripping moisture, thanks to the coconut acid in its formula, which also provides excellent lathering and conditioning.
• Hydrating & Nourishing: Enriched with nutrient-rich sea buckthorn, a superfruit packed with omega-7, vitamins C and A, and antioxidants. This powerful ingredient promotes elasticity, bringing bounce and vitality back to your tresses.
• Soft, Shiny, and Conditioned: Clinically proven to leave hair up to 7x more conditioned when used with the Normcore Signature Conditioner. Users agree that it gently cleanses without stripping moisture, resulting in soft, lustrous locks.
• Color-Safe & Chemically Treated Hair Friendly: Rest assured, this shampoo is safe for color-treated, Brazilian-treated, and keratin-treated hair, making it a versatile choice for everyone.
• Signature Scent: Enjoy amika's warm vanilla, sweet clover, and fresh citrus scent that lingers on your hair.
• Ethical & Clean: Amika is committed to being vegan, cruelty-free, and uses 100% recyclable packaging (9.2 oz size contains post-consumer recycled plastics).

Key Ingredients:

• Coconut Acid: Aids in creating a rich lather and provides excellent conditioning properties.
• Sea Buckthorn: A powerful superfruit rich in Omega 7, vitamins C & A, and antioxidants, promoting healthier hair and scalp.

How to Use:

Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair, focusing on the roots. Rinse thoroughly. For best results, double cleanse (first to cleanse, second to reap all benefits) and follow with Amika Normcore Signature Conditioner or Soulfood Nourishing Mask.