The antidote for fragile strands. Chia seed, bamboo, and plant-based protein create a protective shield around strands to improve hairβs structural integrity and prevent breakage while a hyaluronic acid complex rehydrates from within. The result: smooth, strong, ultra-resilient hair.
KEY BENEFITS
Deeply hydrates and nourishes fragile strands.
Reinforces and strengthens hair from the inside out.
Instantly improves combability to reduce hair fall caused by brushing and styling.
Forms a scaffold around each hair fiber to protect from external aggressors.
Softens and smoothes hair, reducing flyways and frizz.
CLAIMS
After just one use 81% felt their hair was more fortified**
After just one week 87% felt their hair was more resilient**
After just one week 82% felt their hair was stronger from root to tip and more resistant to breakage**
**Based on a consumer panel survey of 106 women.
Clinical Results
Hair is 2.9x more elastic*
Hair is 133% stronger*
*Based on a clinical test of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment when used as a system vs. non-conditioning shampoo after 5 uses